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Webcast is an online news organization, located in the heart of Las Vegas, with its main focus on the trade and conference industry.
There are more than 6 million trade shows, meetings, conferences hosted in Las Vegas each year, making the city the epicenter of worldwide convention destination. Our latest technology castpack will deliver live webcast news via the social networks to the mobile marketplace
These three to ten minute webcasts based on the T&C events latest products and services offered from all areas of business, health, technology, home, entertainment and latest trends. We wish you great success with your Event!
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Mobile Webcast Access Grew 74% for Talking Points Last YearThursday, January 19, 2012
As people move many of their Web habits from desktop to mobile devices, the webcasts was bound to be one of them. According to provider of Talk Points the number of webcast it saw being accessed by mobile increased 74% between Q1 and Q4.
Apparently people are leveraging the convenience of mobile portability and ease of multi-tasking to engage the online audio and video shows. In fact at one peak usage point last summer in June and July, 33% of Webcasts were being streamed onto devices. In November, the share also reached 31%. It makes perfect sense, of course. Webcasts bolt a user to their PC for an hour or more at a time. Mobile un-tethers the listener. Webcast TV Network CEO Tom O’Hagan says that knowing the growth of mobile access for the format should drive publishers to rethink their webcast design and promotion strategy.
At the front end, don’t make registration overly complicated for touch screen users on a constrained display. Minimize input. He also recommends creating more mobile-friendly content. Screen size is critical, he contends. The mobile attendee may have trouble viewing detailed slides.
And give the mobile user the option of time or place shifting a rerun of the Webcast on another platform, perhaps back at the Desktop.
However, active social media elements like Twitter feeds or Facebook postings can lead to multitasking by the viewer.
Consider your viewer’s screen size, and thoughtfully incorporate interactive social media elements so viewers can fully engage in all aspects of the mobile webcast with another opportunity to access the material from the event.